Kitron auf Naxos

Five generations of Kitron makers in a bottle.
We redesigned the label for one of the most emblematic Greek products, the Kitron from Naxos.
The Vallindras distillery was established in Naxos in 1896 and it has been exporting its products since 1928.
Kitron from Naxos is one of the three drinks benefiting from the protected designation of origin in Greece.
Respecting tradition and using historic visual elements, we created a series of labels communicating to the public the product’s unique character and the values from five generations of Kitron makers. The product’s unique typography and its attention to detail through printing applications highlight this design journey in time, printed for today and for tomorrow.