We were asked to create a proposal for the new store at the Eleftherios Venizelos Athens International Airport. We aimed to make the Public experience part of the trip. Visiting the store was to become the departure point of a fascinating route. We boost the traveler´s high spirits and we uplift them at Public. Journeys constitute routes and points. Meeting points, departure points, arrival points. Men move along those lines and stop at these points. Public unites points, places, and people. In the identity, our travel heroes are uplifted in the Public Store. They don't need to go through the airplane door to feel that the journey has begun.