Just like dreams, sleep is a purely personal process. We are the only ones having this experience and we cannot share it with anyone else.
The uniqueness of this personal moment and the liberty that we feel inside it is visually rendered through the identity of GrecoStrom, evolving it into a brand centered around man - his needs and desires. We are inspired by tranquility, relaxation and freedom - all of which are commodities offered by a good night’s sleep.
Each mattress says a different story. Each story is a personal memory. The consumer can identify with our narrations and travel.
We step back from a frigid narration and we focus on real people.