Art Athina 2018
International Artistic Event
The international contemporary art fair Art Athina is one of the most important artistic events in Greece. It takes place in the hot summer month of June, a time when the city is hit by strong heat waves, as well as waves of tourism and creative events.
In order to leave the content of the fair talk for itself, we designed a campaign minimal both in terms of concept and of visuals.
We created a canvas, a stage on which a multitude of different artistic manifestations could find an appropriate environment. Yet the identity of the fair has a distinguished contemporary feel.
We visualised heat waves through animated gradients, from which we extracted a series of backgrounds, and we combined it with an idiosyncratic grotesk font (Mabry by Colophon Foundry).
The smooth heat wave gradients became a recognisable symbol of the hottest Art Fair of Athens.